In the United States there are two major sports in the community. These are basketball and US soccer(MLS). In these two sports, a lot of money in it. They also have the biggest sponsors in the world. In my next blog I go to tell you about these two on sports sponsorship.
USA Basketball has signed seven sponsors through the London 2012 Games, just before the FIBA World Championships in Turkey later this month.
The partners are Nike, Gatorade, State Farm Insurance, Tiffany & Co., JA Apparel Corp, Joseph Abboud brand, Mile Processor Education Program and Las Vegas Events. State Farm, Gatorade, Nike and Las Vegas Events were USA Basketball sponsors during the 2008 Beijing Olympics.
Financial terms of each of the deals were not disclosed, but USA Basketball’s previous deals with partners including Nike, Gatorade and State Farm Insurance are known to have been in the region of US$4 million each. Even if the other deals are on a smaller scale, the total annual income for USA Basketball from these seven partnerships can safely be said to be in excess of US$20 million.
“What is taking shape now is that we really are a brand with a year-round, ongoing structure,” USA Basketball chair Jerry Colangelo said. “One of the things I am very much behind is including more involvement and access. That is what sponsors want.”
As you can see, there spend a lot of money in de basketball scene. There are also a lot of people who watch the basketball games. So for the sponsors this is an excellent opportunity.
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