The biggest sponsors in the world of Football (1)

So, who are the biggest sponsors of soccer? Below you’ll find a list of the biggest football sponsors, and a brief explanation of how they’re involved with the beautiful game.

Coca-Cola

Coca Cola has had stadium advertising at every World Cup since 1950 and has been an official World Cup partner since 1978. Coca-Cola’s World Cup 2010 campaign had a presence in 170 countries and that sponsorship deal was recently re-carbonated until 2022. Coca-Cola also has a long-term deal with UEFA, and will be an official UEFA partner for Euro 2012 and Euro 2016.

Nike

Nike manufactures kits for the world’s biggest clubs, like Manchester United and Barcelona, and famous national teams like Brazil. Nike’s boots and other football gear are also endorsed by world famous players like Cristiano Ronaldo. Nike has never been an official World Cup sponsor, but it’s easy to forget that when people roll out zeitgeisty advertising campaigns like Write the Future every four years.

Adidas

The jewel in the adidas marketing crown is their status as Official Licensee and Supplier of the FIFA World Cup. The German company has supplied the match balls for every World Cup since 1970, and has similar agreements with UEFA for the European Championships and Champions League. Adidas also manufactures kits for world famous teams like Real Madrid, Bayern Munich and AC Milan, and for many national teams too – most famously Germany. Adidas’ boots and other football apparel are endorsed by celebrity players like David Beckham and Lionel Messi.