Development in the sports sponsorship!

Sport is now certainly the sector where sponsorship is the most developed and accepted in the Netherlands and the rest of the world. The amount that the international business world gives to the international sport world was in 2000 a amount of twenty billion U.S. dollar. This amount is for one year, so every year they give this huge amount. In the Netherlands they give a amount of nearly a half billion U.S. dollar. One half is for the professionals and the other half is for the amateurs. In terms of residents we can count the Netherlands to one of big sport sponsor countries in the world. It should be said that in the Netherlands much money goes to the professional football sector. In the amateur sports there are less amateur clubs that are be able to contact to the big companies to get sponsored.

Positive developments in the world of sports sponsorship in the Netherlands is, that not only just large multinationals and listed companies large sums stabbing in sports, but also medium and small businesses discovered the power of sports sponsorship as a communication method yet. In the sports sector sports sponsorship is no longer called ''additional''. A couple of years ago sports sponsorships were a extra kind of income for the sport clubs. But with the maturing of sponsorship and increasing the number of companies with a club or association would link was sponsoring a permanent item on the budget. In amateur sport sponsorship is the second source of income, after contributions, but before the bar entries. In professional football sponsorship is the largest source of income.